How much does a video cost? : Cmd+Edit 053

We are often asked the question "How much does a video cost?" The short answer: It depends.

As a comparison you could ask "How much does a house cost?" and then point out the many factors that affect the cost of a house: location, size, materials, how quickly it needs to be built, etc.

You want to ask specifics from the client early on to determine what kind of video they are expecting to receive, but you also don't want to scare them off with an overwhelming inquisition. You want to ask the right questions to just get the information you need to produce an accurate quote or estimate. That way you ensure that you are giving an accurate number for your services and your client can rest easy that that number won't change (much) during production.

Some standard questions that you can ask a client are:

• Who is the audience?
• Will a script be provided?
• What materials are already produced and available (graphics, stock footage...)?
• Will we require actors or spokespersons from the company on-screen?
• Will their be voiceover or narration needed?
• Do we have to licence music?

In building your quote there are two ways to go about it: create a flat rate for the entire project or list off line items (similar to ordering off a menu). Each freelancer develops their own way of building a quote and you will have to, as well.

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